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    Know your business
    with digital competitive analysis

  • Take up the market share of your online competitors and potential partners

    Online acquisition has specific dynamics

    You face market intelligence challenges

    Compared to your competitors, how do you position yourself to the new entrants (digital players, startups, marketplaces) that are not yet on your radar?

     

    Are you sure that you have got the data and the framework to assess your performance and activate the levers that will allow you to achieve your strategic objectives?

     

    The good news is that we have invested in NLP technologies for collecting and enhancing web-based data to detect

    • weak mutation signals 
    • what does your customer want?

     

    Position yourself in relation to other players

    We collect the data to properly assess :

    • the performance of new entrants and major companies
    • the strategic positions taken by the major e-commerce generalists or pure players

    Digital has now become key in the buying process. So we focus on:

    • what your customers are looking for 
    • benchmark performance in Google Serp.

     

    Scale for any business line, market or country

    Get the exhaustive list of your main digital competitors and partners for any specific product/service and set the ops to improve your acquisition strategy.

     

    Regardless of the country, product, or service, Digital Competitive Analysis provides unquestionable marketing insights into the competitive intensity on a given market and the levers to be implemented to scale.

  • Get the drivers of online (mass) markets

    in less than 2 weeks

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    Project scope

    Please share your strategic views: due diligence, starting a new activity, market opening in a new country

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    Deep analysis, segmentation & scoring

    Collection of large volumes of semantic data, Control of the entire data chain, Natural language processing and advanced stats

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    Share & learn

    effective
    Prioritized insights and recommendations, review of market opportunities and trends, recommendations

  • Our approach

    1

    Kick-off

    • What is the addressable market ?
    • In which geographical areas? Multi-local or national? Global business review?
    • What is the aim of this study: growth, M&A, diversification, positioning ?
    • Expectations of general management, marketing, sales, ...
    2

    Context and challenges

    • Clarify issues and objectives
    • What are sponsors' expectations: who will use the findings? With which maturity level?
    • Sizing of the ambition and articulation of the research with the company's strategy and priorities
    3

    Scope

    • Building frame of reference :
    • For what contributions to the result?
    • Validation of the scope of research and the underlying hypotheses
    • Setting up the Research Hub 
    4

    Production

    • Advanced semantical collection, adjustment, and  natural language processing
    • Assessment of competitive intensity and competitiveness criteria and differentiation
    • Assessment of redistribution in the value chain
    • E-volution of the business model
    5

    Share

    • Sharing the findings
    • Assessment of competitive intensity and competitiveness criteria and differentiation
    • Assessment of redistribution in the value chain
    • Possible scenario tracks
    • Proposal for concrete actions
    • Team support plan (Optional)
    6

    Deploy (optional)

    • Our app provides clear KPIs so that you can be sure your models are always performing at their best all along their lifecycle
    • Monitor API calls, service level (SLA), technical overhead (compute and storage), model health (drift and stability) over time. 
    • Versioning, retraining models or upgrading algorithms frictionless
  • LET US DO THE HARD WORK TO GET

    YOUR CAMPAIGNS OF THE GROUND!