A strong growth driven by data, data analysis, & data science

people2meet.co

people2meet.co

Forecast. Optimize. Lead.
Data science for business impact
How much can your clients spend on your products?
Focus on best ones to fuel your business !
WINNING MODELS FOR MODERN MARKETERS
WHAT DO WE DO WITH DATA:

Consulting
Digital competitive analysis
identify concrete optimization opportunities, build action plans that work, and measure their business effects

Client Empowerment
CRM data cleansing
Detect and correct inaccurate records from your CRM system, measure promotability & marketability to ensure best efficiency in data quality governance

Reach
Total Adressable Market as a Service
A must-have for every B2B marketer to gain more business opportunities and generate new leads over > 107millions companies & 150 data points

Optimize every chance to grow
Data science-driven marketing
IA data analytics for RFM classification, customer lifetime value modelling, customer retention/ churn prediction, lead scoring, pricing strategy and more

Leverage data for growth
Retrospective to prospective analytics
Improve outcomes aligning the executive leadership team’s goals, and understand the growth drivers of the business

Key ingredients
Our secret sauce
Gained with tech scale-ups & medium to large businesses
Knowing exactly who are your next best class clients and how much they can spend
Precision & accuracy... as a service
We audit your database and provide you turnkey services for cleaning and enriching it with the right prospect accounts and addressable individuals around the world.

Of course, we cope with the 5 Cs of data quality :
Correct; the record is free of any critical error
Current: record contains the most up-to-date contact information
Coverage: record exists for all relevant people and companies
Complete: no vital information is missing from the record (email, tel)
Consistent: data collected from multiple sources are normalized across platforms
We assess which additional companies should be added to your database regarding their tech stack (ex: CRM, CDP, tech spend, ...) or firmographic profile to increase your market coverage & append the necessary fields (email, LinkedIn profile, mobile phone, ...) +

We're here to target!
We are experts in both traditional B2B database marketing best practices, as well as innovative techniques of Silicon Valley tech companies. CRM data cleansing & augmentation will give you a quantum boost in your ability to immediately market and sell to the right stakeholders in the right accounts worldwide.
Lead positionning system
Predictive modelling to focus on best prospects

Greater understanding, greater value, greater ROI !
Which inquiries convert at the highest rate? Why? Which inquiries provide the highest ROI? Why? Which promotional activity has resulted in the most effective use of your marketing $$? Why?
Our experience shows that only a small percentage of incoming inquiries are ready to buy (on average 5-10%) at any one time. This means that if you entrust your sales force (or your channel partners) to qualify and quantify these opportunities then they may be spending as much as 60%-90% of their "expensive" time chasing prospects that are not ready to purchase.

Our Lead Positioning System / Hypertargeting solution has for the main goal to provide better returns to our client through an innovative process that can generate up to three times more leads than any other classical lead generation campaign.

We're happy to understand, deploy, and scale!
What we do
to make sales & marketing teams happy

Digital Market research
Know your business
Data cleansing
Gain advantage with precision & accuracy
List Building
know your customers
Data science driven marketing
Optimize every chance to grow
1 - UNDERSTAND & ADVISE
Understand where you are before going anywhere!

#1 UNDERSTAND
We are one of those people who strongly believe that thinking before acting generates more benefits in the medium and long term.
That is why we always propose in the first step of our client projects, thorough research allowing us, through digital competitive analysis and/or market positioning, to lay the right foundations for the steps to follow!

Knowing your market is key obviously but then you need to talk to someone!
This is where our persona solution takes place.

A persona is, in the marketing field, an imaginary character representing a target group or segment within the framework of the development of a new product or service or a marketing activity taken as a whole.

• Building persona will require some intensive workshop to deeply understand the different types of contacts your business must address.
• A complete descriptive profile will be designed.
• From there, research will be made to found out where and how to build the contact file related to this persona.
• Most of the time, we will be looking over digital specialized platforms to scrap these personas and will complete the work through contact data providers to get a complete and accurate list.

Benefits:
• Knowing where to go and how compared to where you are.
• Since a persona is a collective image of a segment of your target audience, using persona for marketing purposes will allow you to connect with your contact targets in one go.
• Persona can be multiple and therefore you will be able to compare your audience results per persona to ensure the most appropriate usage.
• Ease the process of making customer and product-related decisions
#2 ADVISE
Based on the initial "UNDERSTAND" stage, we will be in capacity to advise you on:
- Where to go, what area, region, country?
- What size of prospects? Small Buiness, Medium Business, Large Entreprise?
- What service, product for what group of businesses?
2 - AUDIT & STANDARDIZE
Take back control of your data!

#1 AUDIT
10 to 20% of your data is thrown away every year, it's a proven fact!

Changing jobs, industry, address, domains, M&A are difficult to track. If your data is also compartmentalized, fragmented, within tools and teams, you can't rely solely on the goodwill of your organization.

Over the past 25 years, we ran many data projects and most of them show a lack of content and accuracy. Based on these facts we developed these two scores below as the core data quality metrics to understand where your CRM content stands.

Marketability Score: Your capability in percentage to reach successfully ALL your targeted accounts.
Promotability Score: Your capability in percentage to reach ANY type of contacts from ALL your targeted accounts.

In most of the projects we ran, none of them exceeded 65% for both Marketability and Promotability. It means, at least 35% of your data is useless. Nevertheless, this data is still part of your CRM and has a cost associated.

85% is the minimal rate for Marketability and Promotability scores!
Running Marketability & Promotability Score on your account dataset, you will precisely know where to focus your energy and money.

Solving any percentage gap will increase by the same percentage the ability to target X% more and potentially increase returns while reducing costs!.
#2 STANDARDIZE
Data standardization is the critical process of bringing data into a common format that allows for collaborative research, large-scale analytics, and sharing of sophisticated tools and methodologies. It’s a key part of research, and it’s something that everyone who uses data should consider before they even collect, clean, or analyze their first data point.

Why is it so important?

Let's take some samples:
- Your turnover prospect data field is stored in your CRM without standardization so sometimes you have a turnover in K$, in M$, in $... mixed in the same column...with periods or commas as decimal delimiters...even with the letters K, M and others...
- You have multiple sources of data in different formats using different database systems and information models but they don't speak the same language since they don't share the same data model...

Either way, you can't use 100% of your existing data and that has a cost for your finance department as well as for your Marketing & Sales!
3 - TARGET EXPAND & HYPERTARGETING
Expand your audience and deliver personnalized content

#1 TARGET EXPAND - TOTAL ADDRESSABLE MARKET
Simply put, TAM is the total amount of revenue a business can generate selling its product to every prospect or customer that is addressable.

Now addressable means that the solution is tailor-made or has a use case for that particular type of business. After identifying the number of addressable customers, you just multiply your annual contract value by the number of customers.

Is TAM really that important? Yes!

TAM gives Buyers an important data point to help them think about how big the business can get. After diving into the mix of the TAM, it also tells what go to market strategies might work best to try to gain market share.

BUT let's get back to tactics: If you increase your prospect size, you obviously increase your chance to sell more! That's the first and immediate benefit of running this TAM exercise:

You start with, for example, 25k prospects, you run a TAM project, you end up with 31k! 24% more!

#2 HYPERTARGETING
Launching multi-channel marketing campaigns requires very precise segmentation of the accounts and contacts you wish to reach.
• Most marketers use the same logic and data content to create data segments for multi-channel campaigns. Competing Sales teams, therefore, have the same means and end up winning based on price alone, considering that the products are similar in quality and features.

To overcome this obstacle, we have developed a "Pre-score TAM" service to differentiate you from all market players.
Based on your qualified, normalized, and standardized CRM data and based on your business objectives, we add new market- and business-oriented data to each of your company data.
Once this data has been added, we calculate scores that are representative of your objectives, allowing you to better prioritize your segments and content...

Benefits:
Your marketing campaigns will be more precise and therefore will provide you back with better results: higher conversion rates by micro-segments, less cost due to higher personalization.
• You will be able to send hyper-personalized campaigns based on :
• Global rankings, global analytic tags (Alexa, Majestic, Quantcast, Google – Adobe - Tealium tags, etc.)
• Digital Marketing driven scores (Digital maturity, Marketing budgets, # Marketers, etc.)
• Technographics (Global web tech spend, global ICT budget, tools used: CDP, CMS, ads, media, etc.)
• E-commerce (Tools used, languages available, online payment capabilities, etc.)
• Volume and Diversity (Social network analysis)
4 - DATA FACTS & SCIENCE
Let's get some magic here!

#1 DATA FACTS
Nourrissez-vous équipes commerciales avec les informations qui vont les motiver : signaux d'affaires, nomination, réglementation, mutation des marchés, brevets, initiatives des concurrents, bonnes pratiques, etc.
#2 DATA SCIENCE
Nourrissez-vous équipes commerciales avec les informations qui vont les motiver : signaux d'affaires, nomination, réglementation, mutation des marchés, brevets, initiatives des concurrents, bonnes pratiques, etc.
5 - RETROSPECTIVE TO PROSPECTIVE ANALYTICS
From past activities to future!

End-To-End Business Analytics
Retrospective studies analyze the events of information that had already occurred in the past. In a retrospective study, the outcome of the reference studies has already occurred before a retrospective study is initiated. So the data is there, we just need to apply the right analysis.
By doing a retrospective analysis, you will shed light on the key variables of your business, ensuring you have the right metrics at all times.

Prospective studies are done in the present to analyze the outcome in the future. In the prospective study, the information is required to be generated and is not available before the start of the study.

The benefits of this "Retrospective to Prospective Analytics" approach are natural:
- To understand what happened and more importantly why? What were the influencers of the results obtained?
- To anticipate potential risks, to better plan your actions, to gain market share, and more!
6 - OUR SECRET SAUCE!!!
Gained with Tech scale-ups & Medium To Large Businesses.

Since this is a secret, no reason to reveal it while waiting to work together!
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MACHINE LEARNING + MARKETING ANALYTICS TO BOOST YOUR SALES
Improvement of the accuracy of predictive flows for Sales & Operations teams thanks to Machine Learning

Real, actionable insights into who is likely to buy
Un petit slogan
Data from purchase history, website and email interactions, locations, demographics are key to get accurate sales forecasts and predict who is most likely to buy your services.

We fit the best model to improve the accuracy of predictive flows for Sales and operations, fit your pricing and targeted discounts.

Turn your website into your biggest revenue generator
Un petit slogan
Data from purchase history, website and email interactions, locations, demographics are key to get accurate sales forecasts and predict who is most likely to buy your services.

We fit the best model to improve the accuracy of predictive flows for Sales and operations, fit your pricing and targeted discounts.
LET US DO THE HARD WORK TO GET
YOUR CAMPAIGNS OF THE GROUND!

A working email is helpful to start ;-)

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