

Forecast. Optimize. Lead.
Data science for business impact
How much can your clients spend on your products?
Focus on best ones to fuel your business !
Who are your next best clients?
Transform your data costs into market growth !
Start with best class customer & market insights!
deep market research + data services + predictive modelling
Play with BETTER data !
WINNING MODELS FOR MODERN MARKETERS
WHAT DO WE DO WITH DATA:
Consulting
Digital competitive analysis
identify concrete optimization opportunities, build action plans that work, and measure their business effects
Client Empowerment
CRM data cleansing
Detect and correct inaccurate records from your CRM system, measure promotability & marketability to ensure best efficiency in data quality governance
Reach
Total Adressable Market as a Service
A must-have for every B2B marketer to gain more business opportunities and generate new leads over > 107millions companies & 150 data points
Optimize every chance to grow
Data science-driven marketing
IA data analytics for RFM classification, customer lifetime value modelling, customer retention/ churn prediction, lead scoring, pricing strategy and more
Leverage data for growth
Retrospective to prospective analytics
Improve outcomes aligning the executive leadership team’s goals, and understand the growth drivers of the business
Key ingredients
Our secret sauce
Gained with tech scale-ups & medium to large businesses
Knowing exactly who are your next best class clients and how much they can spend
Precision & accuracy... as a service
We audit your database and provide you turnkey services for cleaning and enriching it with the right prospect accounts and addressable individuals around the world.
Of course, we cope with the 5 Cs of data quality :
- Correct; the record is free of any critical error
- Current: record contains the most up-to-date contact information
- Coverage: record exists for all relevant people and companies
- Complete: no vital information is missing from the record (email, tel)
- Consistent: data collected from multiple sources are normalized across platforms
We assess which additional companies should be added to your database regarding their tech stack (ex: CRM, CDP, tech spend, ...) or firmographic profile to increase your market coverage & append the necessary fields (email, LinkedIn profile, mobile phone, ...) +
We're here to target!
We are experts in both traditional B2B database marketing best practices, as well as innovative techniques of Silicon Valley tech companies. CRM data cleansing & augmentation will give you a quantum boost in your ability to immediately market and sell to the right stakeholders in the right accounts worldwide.
Lead positionning system
Predictive modelling to focus on best prospects
Greater understanding, greater value, greater ROI !
Which inquiries convert at the highest rate? Why? Which inquiries provide the highest ROI? Why? Which promotional activity has resulted in the most effective use of your marketing $$? Why?
Our experience shows that only a small percentage of incoming inquiries are ready to buy (on average 5-10%) at any one time. This means that if you entrust your sales force (or your channel partners) to qualify and quantify these opportunities then they may be spending as much as 60%-90% of their "expensive" time chasing prospects that are not ready to purchase.
Our Lead Positioning System / Hypertargeting solution has for the main goal to provide better returns to our client through an innovative process that can generate up to three times more leads than any other classical lead generation campaign.
We're happy to understand, deploy, and scale!
What we do
to make sales & marketing teams happy
Digital Market research
Know your business
Data cleansing
Gain advantage with precision & accuracy
List Building
know your customers
Data science driven marketing
Optimize every chance to grow
LET US DO THE HARD WORK TO GET
YOUR CAMPAIGNS OF THE GROUND!
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